I can not wait to hear your responses today! Here it is, ladies and gents: The brand new look of Sew News, unveiled before it ever hits your mailbox or the newsstand.
I really like the open, airy feeling of this cover–with the white space that offsets the coverlines and really makes the project pop. The skirt project is front and center and really shows off the great couture waistband and boucle fabric (we thought the skirt was Chanel-ish but perfect for every day).
We decided to call attention to our 35th anniversary in every cover this year, so you’ll see the pink ribbon on the upper right throughout 2015, but the color will change as needed.
The process to totally rebrand and refresh Sew News has been challenging but certainly rewarding. And the cover is just the beginning. Once you open the magazine, you’ll find elements of this cover sprinkled throughout–open and airy layouts, type that’s easier to read, projects that are more modern and sophisticated (but still timeless and casual when appropriate), and much more. And the changes don’t stop there. We’ll be including some feature articles that go back to our roots–bring the NEWS back to Sew News. We’ll run artist profiles, show you creative spaces of some of our favorite sewing celebs and contributors, and keep you up-to-date on the happenings of the sewing world. But don’t worry–we’ll still bring you the great technique articles that you’ve come to expect from us.
We will also provide you with more ways to expand your sewing knowledge at sewnews.com. Think of it as a supporting role to the magazine.We’ll bring you exclusive content you can’t get anywhere else, along with special blog posts and our famous Sew-Alongs, which are really gaining momentum (the Valentine Slip Sew-Along starts on March 2!).
If you see something in the pages of the magazine and you’d like more information, check out shopsewitall.com, where you can find products, kits, books, videos and other supplementary materials for any number of topics. There are more ways than ever before to find the information you’re looking for, and we know you trust us to steer you in the right direction. We take that trust very seriously, so we’ve been stocking our store with the greatest items to further your creativity. Everything there is chosen with you in mind, with input from the editors and contributors. It’s a one-stop-shop for all things sewing!
Let us know what you think of our new cover look by commenting below!